If it ain't broke don't fix it, right? I don't always agree with this. When it comes to logo's sometimes it's best to refresh and start again completely.
My lovely Client at Universal Health was tired of her dated looking logo, so she came to me for a makeover! My favourite part of what I do is rebranding. I love taking tired dated logo's and creating fresh minimal contemporary new ones!
The new logo has brought the business forward and given it some life to attract new clients to their business. My client was so excited by the new look, that we rebranded everything entirely! Not only has the fresh look improved the "first impression" of the company, it has also boosted the moral of the company, as they now feel it reflects their brand more.
The logo represents the U for Universal Health and the 6 end points represent the 6 disciplines in the business. All U’s have been merged to show that they are all part of the core structure of Universal Health. The other visual message is it looks like a person, which is the core business to help people. The circle has been added to united all 6 disciplines of UH into one core universe. This has been connected by a outlined circle to show infinity with no disconnect, as per the practice, you want a complete holistic and long lasting experience. The font is more traditional to reflect the decades of experience held by the practice.
So if you have been thinking of rebranding, now is the perfect time to contact me and I'd love to help you create a logo!
Melina Leonello, Founder of Black Swatch | 0411 855 914 | email@example.com | www.blackswatch.co